Detroit + Atlanta design studio
Build what's
next.
Websites, apps, brands, and creative built for founders who are ready to move from idea to impact.
ResearchDesignBuild
01 / Capabilities & craft
Everything the launch needs,
from one studio.
From first question to final file, we connect strategy, experience, and expression so the whole thing works together.
Website design & build
Strategy, information architecture, responsive design, platform build, and a handoff you can actually use.
App & product UX
Research, flows, wireframes, interface systems, prototypes, testing, and developer-ready thinking.
Brand identity
A clear visual point of view with logos, typography, color, usage guidance, and practical assets.
Creative that moves
AI-assisted ad creative, campaign visuals, social sets, flyers, and print-ready pieces finished by hand.
02 / Selected work
Real work.
Built to be used.
Different industries, different audiences, one shared goal: make the next step clearer. Select any project to open its complete visual case study.
01Product design · iOS
Memory Bloom
A calm, accessible wellness app supporting women through perimenopause with memory capture, daily structure, and self-care tools.
View the full case study
02Consulting website · WordPress
We Change Community
A modern consulting website that turns mission, measurable impact, and community leadership into a clear path to consultation.
View the full case study
03Salon website · Squarespace
The Studio Fringe
A warm, image-led salon experience with team storytelling, mobile booking, and services designed around real client questions.
View the full case study
04Game app · UX/UI
Detroitology
A playful mobile trivia experience celebrating Detroit through people, places, history, and community connection.
View the full case study
05E-commerce website · Storefront
Purposed by God
A faith-centered storefront that shares the story behind the brand while making the online shop welcoming and easy to manage.
View the full case studyFeatured project / Memory Bloom
Designed for the days when everything feels like a lot.
Research shaped a simple, private experience where voice notes, daily tasks, symptom tracking, and a weekly recap are always within reach.
Explore the case study
03 / The blueprint
A clear path from
question to launch.
Weekly touchpoints, visible progress, plain explanations, and no mystery hiding behind the creative curtain.
- 01
Discover
We learn what you are building, who it serves, and what success should look like.
- 02
Define
We turn the research into a focused structure, content plan, and creative direction.
- 03
Design
You see real work early, review it weekly, and help shape the details that matter.
- 04
Build
We develop, connect, and test the experience across the devices people actually use.
- 05
Launch
You leave with a polished result, a practical walkthrough, and files you can build from.
04 / The studio
Two disciplines.
Two cities.
One blueprint.
Tru Blueprint brings product thinking, visual design, and technical craft under one roof. Small team, close collaboration, no telephone game.
Detroit + Atlanta
Fadeelah R.
Founder · Product & UX DesignerLeads research, information architecture, experience design, and the visual direction across every engagement.
Detroit
Israel Perez
iOS Developer · Producer · Project ManagerBrings accessibility, technical craftsmanship, production experience, and calm project leadership to the build.
05 / Client words
Good work should
feel good, too.
What clients say after the ideas become real, the details are handled, and the website is finally out in the world.
“I reached out to Fadeelah to build my salon’s website. Not only was she patient with me, she exceeded my expectations and paid attention to detail. I am so happy with the outcome of my website.”
“I am very impressed with the outcome of my website and logo. Fadeelah brought my vision to life. The website has been an amazing success with marketing my company, and the turnaround time was very short.”
“Fadeelah did more than provide a service. She treated my vision as though it mattered to her personally. I will always be thankful for the time, dedication, and heart she poured into Purposed by God.”
Have something in mind?
Tell us what
you're launching.
You will receive a clear scope, timeline, and flat price. No call is required to get the conversation started.
Start your project